Get Insight Into the Technologies and Roles You’d Need to Ensure Success in Programmatic Ecosystem

Marketing mix models and geo-experiments are holistic types of analysis that attribute impact to all touchpoints and thereby often result in different insight than last-click analytics offer. In today’s digital ecosystem, marketers need to select KPIs that account for the entire journey and to think about Getting your digital marketing impact right can be challenging for many companies. Lean into See, Think, Do, Care to help select KPIs, how to choose KPIs for your digital marketing efforts across the entire customer journey and why you should move beyond last-click attribution to get your measurement on track by choosing the right key performance indicators (KPIs) to measure that could reflect brand impact. Analytics tools can account for these advanced insights if you measure digital KPIs that function as a proxy of impact.

Getting your digital marketing impact right can be challenging for many companies. Learn into See, Think, Do, Care to help select KPIs, how to choose KPIs for your digital marketing efforts across the entire customer journey and why you should move beyond last-click attribution to get your measurement on track by choosing the right key performance indicators (KPIs) Read more...OlayinkaOyelamiTechnologies Blog: Get Insight Into the Technologies and Roles You’d ...: Programmatic technology enables you to automate your marketing efforts at every stage of the journey, with the proliferation of digital a...